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Peter Hahn 
Chair
Chief Executive Officer 
Citrofrut
Monterrey, N.L., Mexico 

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Steve Lezman  
Vice Chair

Senior Director, Government Affairs
PepsiCo/Tropicana Products 
Bradenton, FL, USA 

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Kelly Marx 
Treasurer 

Director, Simply Juices
The Coca-Cola Company 
Sugarland, TX, USA

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Andrew Taylor  
Immediate Past Chair
Senior Vice President & Chief Financial Officer 
Peace River Citrus Products, Inc.
Vero Beach, FL, USA 

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Gabriel Alonso 
Director-at-Large 
Head, Juice North America 
Louis Dreyfus Company Juices, NA 
Winter Garden, FL, USA

Cindee Bergeron
Director-at-Large

Director of Technical Services
American Fruits and Flavors, LLC
Pacoima, CA, USA

Benoit Boucher
Director-at-Large
Vice President, Global Procurement
A. Lassonde
Rougemont, PQ, Canada

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Michael Choi
Director-at-Large

President 
Zhonglu America Corporation 
Commerce, CA, USA

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Julianne DeMarco 
Associate Representative
General Manager
Directus USA, Inc.  
Lake Forest, CA, USA

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Christina Khoo, PhD 
Director-at-Large

Director, Global Health Science & Regulatory Affairs
Ocean Spray Cranberries, Inc. 
Lakeville-Middleboro, MA, USA  

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Raymond Lee
Director-at-Large
Chief Executive Officer
Country Pure Foods
Akron, OH, USA

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Dan Mathison  
Director-at-Large 
Director, Contract Manufacturing
Tree Top, Inc
Selah, WA, USA

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Victor Thompson
Associate Representative
Chief Financial Officer
Guaranteed Transport Service
Winter Haven, FL, USA

Contact us

jpa@kellencompany.com

Tel: 202-591-2468

Juice Products Association
529 14th Street, NW, Suite 1280, Washington, DC 20045

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